Boost Your MSP with Marketing That Gets Results!

Led by 20-year MSP veteran, Kevin Snyder, we’ll help you discover your story, build your foundation, and implement a marketing strategy that consistently adds clients to your business!

Kevin Snyder

We Make Phones Ring for Managed Service Providers

Does This Sound Like Your MSP?

Your MSP seems to be drifting without predictable growth.
There’s no marketing system, only marketing tries.
You’ve tried one-size-fits-all marketing with no results.
You rely on referrals, but they don’t come often enough.
There’s not enough warm leads and the cold ones are super-hard to close.
You’re not attracting the type clients you’d like.
Your MSP is struggling to stand out from the competition. There’s no clear difference.
You feel you must charge the same or less than those competitors.

How to Fix the Issues and Grow Predictably

Most are common traits of maturing MSPs, but they are red alerts, too. It’s important to get them behind you fast. If several describe your MSP, it’s time for an effective and affordable marketing system.

MSP Growth Partners is a certified Duct Tape Marketing Consultant, authorized to implement the marketing system that’s been proven over 20 years.

Having been MSP’s ourselves for many years (eventually acquired), we have a rare MSP/marketing superpower to help you grow!

And, since strategy is the foundation of any good marketing system (our specialty), we’ll help you discover exactly what you need to be successful…

What makes your MSP unique?
Why did your clients choose you and why do they stay?
Do you have an appealing core message to share?
Who are the best audiences to hear your message?
Does your MSP appear in Local Google searches?
Do you have a marketing website, one that’s able to convert visitors to fans and clients?
Who are your competitors and why may they outrank your own search engine results?
What can be learned from competitors’ businesses and their clients?
… and so much more.

Select the Marketing Plan for Your Goals

Fractional Marketer

Strategic Marketing, Done With or For You.

Unleash the Power of Our Marketing Experts and the Duct Tape Marketing System to catapult your MSP's success. We’ll help analyze your MSP, research the competition, and layout precise strategies tailored to your unique business's needs. We'll deliver marketing that evolves and multiplies as your business grows!

Let's Talk! Currently Seeking 9
Regionally-Diverse Clients!

MSP Launchpad

Elevate Strategy with Next-Gen Marketing Tools

Introducing our transformative SaaS Marketing Platform: featuring CRM excellence, advanced sales funnels, an intuitive social media planner, impactful email and SMS campaigns, seamless workflow automations, reputation management, call tracking, and a versatile mobile app. Experience marketing's future, today.

Seamless Tools.

Unmatched Potential!

Select the Marketing Program for Your Goals

Fractional Marketer

Strategic Marketing, Done for You.

Unleash the Power of Our Marketing Experts and the Duct Tape Marketing System to catapult your MSP's success. We’ll analyze your MSP, research the competition, and layout precise strategies tailored to your unique business's needs. We'll deliver marketing that evolves and multiplies as your business grows!

Let's Talk! Currently Seeking 9
Regionally-Diverse Clients!

MSP Launchpad

Elevate Strategy with Next-Gen Marketing Tools

Introducing our transformative SaaS Marketing Platform: featuring CRM excellence, advanced sales funnels, an intuitive social media planner, impactful email and SMS campaigns, seamless workflow automations, reputation management, call tracking, and a versatile mobile app. Experience marketing's future, today.

Seamless Tools.

Unmatched Potential!

Elements of the MSP Growth Partners Marketing System

Get the 7 Step Guide to Growing Your MSP!

In the 7 Steps to Small Business Marketing Success You'll Learn:

Why strategy must come before tactics
Why and what customers really buy
How to make Google your new best friend
How to apply an integrated marketing system

Brian Guenther

Kevin is one of the kindest and most caring people I have ever met, and I know that this translates directly into Kevin's business and how he deals with clients, vendors and employees. Kevin is super-knowledgable, knows the industry very well, and will always do what's best for his client. Hands down, he's the guy you want to have on your team working with you!

Dustin Cucinotta

Kevin Snyder is a reliable informative and knowledgeable man. He has always been willing to help and quick to pick up the phone or call you back. In this day of “all business” personalities, Keven is refreshing and kind regardless of his success.

Joe Conklin

Kevin has an excellent grasp of what makes both a company, and IT work. His enthusiasm for effective solutions matched by his discipline makes Kevin great at linking IT to business value. I've worked with Kevin for years and I find his ideas energizing and refreshing.

Kathy Tuno

Kevin is so great to work for because you never really feel like you are working for him, but with him. He has great respect for all his employees which encourages them all to feel at ease and motivates them to be and do their best. Kevin is very talented, creative, hardworking and extremely thorough while at the same time always kind, considerate and patient with a great sense of humor which is why he gets along so well with all our clients and has had great relationships with them for many years.

Michael Halperin

I've known Kevin Snyder for several years, initially as a client when I was with Cogent Growth Partners. In working with Kevin, I was impressed with his customer focus and overall knowledge of the IT Services industry. Kevin is a straight-shooter, and is always willing to share his insights (which are considerable). Over the years since I worked with Kevin, I have come to admire his perspectives, knowledge and impact on his business. He always seems to have a good pulse on the industry, and uses that knowledge to make ProductiveTech a positive, progressive force in the industry.

Paul Szkotak

The Recommendation window for LinkedIn asks you to select three of the following that best describe Kevin: Great Results, Personable, Expert, Good Value, On Time, High Integrity, Creative, Kevin is all of these things to the Nth degree, moreover, he makes you feel like family. The normal routine of a vendor trying to make the most money from every client and customer trying to negotiate for the best price from the vendor, just doesn't come into play with him. He is honest and fairly priced (even inexpensive by comparison). If he makes a recommendation on something that needs to be done, he has your best interest in mind... not his bottom line. How refreshing!!!

Tom Zarrella

I have been associated with Kevin for several years as part of a peer group that shares best practices with each other in the filed of technology services with the goal of becoming great companies. Kevin has a passion for being the best he can be and to make his company the best it can be to help their clients. I would recommend that you take the time to speak to him. You will benfit from his willingness to help.

Peggy Goldman

I could have checked every item in the list and still have plenty of superlatives to attribute to Kevin Snyder. Since first hiring him to help with our computer network, we have trusted him and his company to help us grow by managing our computer needs. Kevin has taken us through several moves, into ever expanding offices and ever expanding needs. We consider Kevin and his company a part of our own team, and as a businss owner who depends on excellent service as well as excellent pricing, I would recommend Kevin Snyder and his company without any reservations.

Blog

Local SEO: Get Noticed Online By Your Local Prospects

Marketing

December 15, 2022•4 min read

What is Local SEO and What is its Value to Small Business?

In today’s increasingly competitive business environment where local service and brick-and-mortar businesses fight for market share with online companies, your most effective weapon is local search. In case you aren’t familiar with local search, it’s a search engine optimization strategy that localizes search terms to the area around the searcher.

For example, if a consumer searches for “IT services near me,” search results would show IT Managed Service Providers in their locale. Local search should be part of your SEO strategy to target customers in your neighborhood, city, or region. It improves both your visibility and rankings in search results. Let’s talk about local search and how to leverage it for your small business.

The Importance of Local SEO

Let’s take a look at some compelling statistics that highlight the effectiveness of local SEO.

Local search queries make up almost half of Google’s annual searches
More than 95% of consumers look for local businesses online
76% of those who search for something local on their mobile phone visit that business within one day
Google My Business is used by 64% of consumers
67% of consumers trust a local business more than brands that are solely on the internet.

There’s a reason Google has a prominent place in local search. Google is the number one search engine in the world, with 70% of search traffic worldwide, including 85% of mobile traffic. There are a couple of ways to convince Google algorithms to put you high on their list.

Local SEO Advantages for Small Business

Local SEO does its best work when it is combined with more traditional SEO strategies, but local SEO has some real advantages all on its own.

Increase your visibility without the cost. Local SEO outperforms newspaper ads and costs less.
Lock out your competitors. Get your listing above the rest.
Refine your targeting. Local SEO works well for small businesses by delivering maximum impact while targeting the users who are more likely to become customers.
Rise above the national competition. Search engines have what are called local intentions. By promoting yourself as a local entity, you’ll come out on top.

Now that you know the importance and advantages of local SEO for your business, let’s take a look at how to rise in local SEO rankings with Google Maps and Google Local Pack.

Rising in Google Map Pack Rankings

Climbing the rankings into the Google Map Pack (GMP) requires you to claim your Google Business Profile (GBP). Then you need to optimize it by completing all of the relevant sections, and be sure to include photos of your business.

Google primarily considers the following when deciding what results to serve up:

Proximity – how close is your business to the user?
Prominence – how popular is your business?
Relevance – Does your business match the search query?

Listings that are prioritized by the algorithm are those that are maintained with accurate and up-to-date information, so be sure to review and update your listing regularly. Once you claim your profile and optimize it, you’re ready for the local pack.

Local SEO and Google Local Pack

Google has something called Local Pack, which appears at the top of search engine results when it perceives a user makes a search query with local intent. The three most relevant results—determined by Google’s search algorithm—are featured, and are separate from the organic search results.

The top three results include a map that shows the exact locations, address, open hours, and the average star rating from customer reviews. There’s also a click-to-call option for mobile users.

The top Local Pack ranking factors include:

GBP primary category
Using keywords in the listing title
Proximity of your business address to the searcher’s location
Other GMB categories
High star ratings
Completeness of your GBP listing
The quality and authority of inbound links
The keywords used in native Google reviews

Don’t overlook the importance of ranking in the Google Map Pack if you are a brick-and-mortar business owner.

Tips for Local SEO

While Google is the top-ranking search engine, broaden your approach with local search listing services such as Bing Places. In addition:

Treat your business profile like a webpage and use engaging, eye-catching copy.
Consistently create posts.
If you have multiple locations, be sure to create different location pages on your website and add them to your profile.
Research! What are your competitors doing for local SEO? Take a look at their profiles and see which categories they use.
Post images and geo tag your profile. When it comes to images, name them correctly with hyphens and the location. Think of your target keywords for a particular web page. If the image content is related to those keywords, you need to use them when creating the file name.

Get the MSP Launchpad

Grow your small business in a great way, with local customers. Visit our MSP Launchpad for more help improving your local search presence.

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